About Arara

Our story

Arara is a tour operator based in the Caucasus, which has been working in the tourist market since 2012. In this period of time, we have developed unique tour packages to Armenia, Georgia and Azerbaijan. As creative pioneers, we continue to expand the services we offer to ensure we provide you, our travelers, with the best choice for your holiday. We also support our local partners, food, transport and accommodation suppliers helping them grow to meet international standards. Arara stands out among the long list of agencies in the Caucasus. We do combine in the package your expectations and local flavor for you to have real-life experience.   
Our finest achievement is the story behind our walls, which began in a small room we called Arara office, with a team of 3 members. Today after the years of constant hard work the best tourism specialists of our country are engaged with Arara, completing our team of nearly 100 tourism experts, tour leaders, mountain guides, travel writers, and drivers. As a smoothly integrated enterprise with established roots in Armenia and Georgia, we proudly function as a joint entity, expertly organizing tours within both countries and all our Georgian packages are run by our own company in Tbilisi. The success story of our Georgian office has led us to explore a new exciting destination and to expand Arara's boundaries. With that frame of mind, from 2019, we set our sights on offering our services in Central Asia, we are proud to announce that we have launched our first office in Central Asia, based in Tashkent . We are excited to offer our clients a range of tours and services throughout Central Asia and hope to do so in Europe in the near future. Our growth expansion will continue but we will always remain true to our mission, providing our customers with the highest quality service possible, while always striving to improve our communication, problem-solving and management skills above and beyond expectations. Every year, we serve many thousands of travelers, who spontaneously leave their feedback on our social channels, such as Google, Facebook, TripAdvisor
What is our inspiration? We can say with certainty - a satisfied traveler - one who takes home good memories and shares their love of our region and our tours. We strongly believe that only delving into local traditions, and culture, and tasting homemade food can provide real-life experiences. It's our passion to help you discover a completely new, deeply spiritual and cordial world in the Caucasus, leaving you with a real sense of the place - its breathtaking landscapes, age-old history, the hearty warmness of locals, and with a burning desire to return again in the future. 

We believe in fair business

Our customers are very important to us, so we are always dedicated to delivering the best experience to anyone on our tours. We are committed to being a responsible tour operator in the Caucasus and promoting local communities. We believe in competition. In fact, we love competition as it makes us stronger and helps us to grow. Our tours are carefully made to meet your expectations so that, with Arara, you will feel confidence, trust and commitment. Our Arara travel experts will always be there to help you choose the right itinerary and travel in comfortable small groups or on private tours.  

When you trust and travel with us

The biggest proof of the trust we have earned is the large and continuously growing number amount of travelers who want to visit the Caucasus with Arara tours and explore its treasures. Each traveler’s interests are valuable and reflected by our experts in special tailor-made itineraries. We are always there with 24/7 support, so that any small issue no matter how small that arises before or during the tour can be solved instantly. At Arara we ensure all your feedback is reviewed to improve the quality of our service in any way we can.

Read Reviews

The highest appraisal of our work is the feedback of our travelers. We hope that we'll soon have your feedback here as well. You can get acquainted with our customers' reviews below.

Our team
We are very careful about the selection of personnel, that's why every member of our friendly team is a real professional in his or her field. We want to be sure that after your interaction with us you will be as pleased as possible with the process of communication, obtaining the necessary information and the speed of our employees' response.
Tatév Manucharian Tatév Manucharian Executive Director
Sati Ohanyan Sati Ohanyan Sales Executive
Lusine Masuryan Lusine Masuryan Board Member
Lilit Amirkhanian Lilit Amirkhanian Tour Manager
Hasmik Manucharyan Hasmik Manucharyan Tour Manager

We carefully choose our guides for our groups

Our guides are the face of our country and we are proud to have these guys in our team. Starting from our classical tours and ending with adventurous delights each of our guides is a true representative of the Caucasus. Not to mention their love for their homeland, which will make you fall in love with the Caucasus even more. We make sure that each group gets an exceptional guide as we believe that the secret in spending an unforgettable vacation is having an extraordinary guide.

We are responsible and we care

Our expert and friendly team take pride in their thoughtful approach to helping to create your dream holiday. Quality - that’s our main focus. Each member of our team is carefully chosen. Our staff is experienced, well-traveled around the Caucasus, and have a thorough knowledge and deep understanding of the countries, places, traditions and mysterious secrets. You can absolutely rely on us with a clear conscience as we offer individual service to each of our travelers and handle your whole booking process from start to finish guaranteeing that all your travel needs and preferences are met and covered. Through the service provided by Arara we ensure you have an authentic and unforgettable experience that you simply couldn’t have had by yourself.

It’s a real-life experience

You know you’re having a wonderful time when you catch yourself thinking: “Wow, am I dreaming or have I just done that?” Believe it or not, this is how you’ll feel during our tours every day. We are always here to put authentic insights into our tours so that you get to feel all the experiences. Have you ever tried to bake a lavash, or had a photo shoot in traditional garments or danced in the streets with your travel companions? Arara will give you that opportunity. Having a real-life-experience, that’s what traveling with us is all about.

We contribute to our regions

Visiting regions in the Caucasus gives our tours a unique atmosphere of local traditions and daily life. There are many regions in the Caucasus, many extraordinary destinations, and none of them are alike. From our perspective, one should have at least an overnight stay in one of the regions to feel the outstanding hospitality of the locals. Imagine sitting in a comfortable rocking chair, enjoying herbal tea and looking at the mountain view. Wouldn’t that be a perfect evening? We always encourage visiting local family-run guesthouses or restaurants, as it's only here you will feel and taste the real Caucasus.

Our Memberships

The main goals of our company are not only limited to improving the quality of our service. We are also deeply involved in the expansion of our network and cooperation with professional associations from around the world.
Today we can proudly declare that we've become a member of UK based  Responsible Travel. Our membership is explained by the fact that we are highly interested in the improvement of local communities and in protecting the surrounding environment. We strive to preserve the uniqueness of fragile remote places and small communities and to minimize the negative impact of tourism on local natural and cultural environments.
As specialists in organised adventure tours, it was also important for us to become a member of the Adventure Travel Trade Association which is a global network that has an impact on the adventure travel industry all around the world. However, we did not stop there. To make sure our services’ correspond to US standards we’ve become a member of the United States Tour Operators Association (USTOA). And to make our clients from Australia feel as comfortable as possible while traveling with us we've also become members of the Australian Federation of Travel Agents (AFTA).